Just for Groups!, part of the Norwich-based The UK Holiday Group, is delighted to announce the appointment of Cheryl Barnard as its new Head of Groups for its Just for Groups Brand.
With over 15 years of experience in the Travel Industry, Cheryl began her journey working for Going Places and Cosmos. She began her career at Just for Groups! as a Group Sales Executive and has since played a pivotal role in managing numerous group reunions, special events, conferences, inbound tours, and tailor-made group holidays across the UK and Europe. Cheryl also heads up major travel accounts such as the Royal Naval Association and the Civil Service Motoring Association.
Cheryl offers her eight years of dedicated experience within Just for Groups! team, a brand with more than 40 years of legacy and a leading reputation within the group travel industry.

“Leading and supporting some of our largest key accounts, Cheryl was the natural fit to take on this important role,” said Paul Bennett, Managing Director of The UK Holiday Group. “She will continue to support the team as we work hard to deliver our gold standard service to the many group organisers who choose to work with us.”
Paul Bennett added:
“The Just for Groups! team are like mini tour operators—planning bespoke itineraries, sourcing and contracting hotels, and building strong relationships with both hotels and group organisers. We take pride in the longstanding legacy of this brand, our 5-star service, and our commitment to creating memorable group experiences.”
The eight-strong Just for Groups! team has expanded over the past year to meet increasing demand, with the recent addition of a new Sales Executive and Administrator, alongside the creation of the new Head of Groups position.
Commenting on her appointment, Cheryl Barnard said:
“I’m thrilled to step into this new role and continue supporting our valued group organisers. I look forward to working even more closely with our partners and building on the strong foundations of this exceptional brand.
About Just for Groups!
Established in 1983, Just for Groups! is one of the UK’s most trusted names in group travel. The team specialises in creating tailor-made holidays across the UK, Europe, and beyond-designed to meet each group’s specific needs and preferences.
What Just for Groups! Offers:
- Tailor-made group holidays
- Dedicated personal booking service
- Over 40 years of trusted group travel expertise
- Optional experienced tour managers or local guides
- Award-winning, ABTA and CAA licensed team
- Low deposits and price guarantees
- Free places for group leaders*
- Free included excursions and bespoke group literature*
(*Subject to group size)
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For further information or to plan your next group holiday, contact:
Cheryl Barnard and the Just for Groups! Team:
Tel: 01603 886 740
Email: info@justforgroups.com
Website: www.justforgroups.com
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